A Wisconsin contractor takes a personal approach to getting employees to achieve their full potential

Eric Marcoe is 42 years, married, two young kids, likes to canoe and hike.

Nothing out of the ordinary until you hear that for the past two years Marcoe has been Miron Construction’s “dream coach,” a position the Wisconsin-based contractor initiated in 2015 to help its supervisors achieve personal goals that sometimes—but not necessarily—coincide with the company’s work goals for them.