Friday, April 14, 2017

How color shapes our world

Like music, color is an international language that everyone understands. Regardless of age, culture, and training, color creates shared mood associations and shifts our perceptions.

Pastel yellow, for example, creates a vibrant and calming effect. White is a neutral and sterile color that conveys emptiness. Red, by contrast, is considered an arousing and stimulating color that is commonly associated with passion and aggression.

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