At Beyer Blinder Belle Architects & Planners, RED stands for Research (into innovative materials, processes, and methodologies), Exchange (of ideas via dialogue, inquiry, and creativity), and Develop (ideas and applications that align with BBB’s practice and culture).
The firmwide initiative has hosted guest speakers, created exhibit areas in its two offices (New York and Washington, D.C.), and launched an internal digital dialogue tool organized by channel (materials, processes, etc.) for sharing ideas and resources.
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