Engagement may be a relatively new term, but we have been designing for engagement for decades. In the ‘90s, I worked on a project with a U.S. multinational that was seeing its talent vanish before its eyes. They were fleeing a ‘50s workplace culture and rigidly controlled assigned space for the wild west of the dotcoms with their bold, inspiring spaces and laidback attitudes toward dress. It took a year to convince the boardroom that drastic change was needed to retain talent. The new office, which included both architectural and cultural changes was a tremendous success.